Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, presents a comprehensive examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal a dynamic betting landscape. More than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors bet on several games per week, and a substantial 76% of respondents bet at least once a month.
When it comes to bet types, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, while parlays round out the top three at 35%. The distribution of wagers across various leagues and tournaments is also revealing: 57% of bets are placed on Champions League and European tournaments, 54% on national league season games, 48% on national tournaments or friendlies, and 46% on national cup games.
Euro 2024 Betting Trends
Euro 2024 is poised to be a major event for sports betting. An impressive 84% of bettors plan to wager on Euro 2024, even if their national team is not participating. Live betting during games is highly popular, with 83% of bettors engaging in this form of wagering.
Several key factors influence betting decisions. Player performance is the most significant factor, cited by 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors.
Marketing Challenges
The report also underscores the challenges sportsbook operators face in their marketing efforts. Many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This highlights the need for operators to tailor their communication strategies thoughtfully.
Industry Implications
The insights provided by Optimove offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. As one expert noted, "The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value."
Euro 2024, in particular, presents a significant opportunity for operators. "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players." By leveraging these insights, sportsbook operators can enhance their engagement strategies and ensure they are meeting the needs and preferences of their audience effectively.
In conclusion, the findings from Optimove Insights offer valuable information for sportsbook operators as they prepare for Euro 2024. By understanding bettor behavior and preferences, operators can better tailor their marketing efforts, improve customer satisfaction, and ultimately, drive greater success in the ever-competitive sports betting industry.