The jersey that basketball fans and collectors have eagerly awaited to see again is set to make a high-profile return in grand fashion. Worn by LeBron James during his iconic "The Chosen One" photoshoot for Sports Illustrated in 2002, this historic jersey will hit the auction block in Hong Kong on September 28. This piece of memorabilia not only encapsulates a defining moment in LeBron's illustrious career but also represents a key artifact from the early 2000s basketball era.
The anticipation surrounding the auction is palpable. Experts estimate that the jersey could fetch between $1 and $2 million, a significant jump from its previous auction prices. In 2019, the jersey sold for $187,500, and by 2021, it had appreciated in value to $512,200. These skyrocketing figures reflect both LeBron's unprecedented career achievements and the sentimental value of the jersey itself.
A Moment Frozen in Time
Michael LeBrecht, the photographer behind the iconic shoot, recalls his experience vividly. "The last time I saw this jersey was probably the time that I shot it in the locker room at St. Vincent-St. Mary," LeBrecht said. "You look back and you don't realize, it was a real turning point. It's surreal." More than just a piece of clothing, the jersey serves as a tangible reminder of LeBron's journey from high school phenom to NBA superstar.
The photoshoot took place during LeBron’s junior season at St. Vincent-St. Mary High School, where he wore the jersey in a pivotal game, scoring 32 points. This performance, immortalized in the photos, was a precursor to his declaration for the 2003 NBA Draft the following year. LeBron's trajectory took him to the top of the draft, where he was selected No. 1 overall by the Cleveland Cavaliers.
Behind the Lens
LeBrecht's narrative brings to life the energy and enthusiasm of that unforgettable session. "This was the first time I shot LeBron. Just kind of a simple setup. I had him dunk the ball at least 40 times. Got him praying to make the NBA, and then I just felt like, 'OK, let's get a little bit more animated.' He's posing, I'm like 'just reach out like this,' and then I'm like, 'give me a woo!' And he's like, 'woo!'" LeBrecht’s direction and LeBron’s charisma combined to create a series of images that resonate through time.
In the years that followed, LeBron more than fulfilled the potential captured in those photos. Now at the age of 39 and entering his 22nd NBA season, his list of accomplishments includes multiple MVP awards, NBA championships, and most recently, a gold medal from the 2024 Paris Olympics, adding yet another layer of prestige to the upcoming auction.
The Jersey’s Unique Charm
LeBrecht's connection to the jersey highlights its uniqueness. "You come back to something you photographed, usually you say 'what's up, how you doing? It's been a minute.' This doesn't talk back. But it's so iconic," he noted. The tangible silence of the jersey contrasts sharply with its symbolic resonance, acting almost as a silent witness to LeBron’s ascent in the basketball world.
Yet, despite the jersey's storied past, a hint of regret lingers for LeBrecht. "What's f---ed up is I didn't ask to take the jersey home after the shoot," he admitted. That oversight, however, has not diminished his appreciation for its historical value.
Anticipation Builds
As the auction date approaches, the sports world watches with bated breath. The increasing value of this jersey is not just a testament to LeBron's extraordinary career but also to the power of nostalgia and the indelible impact of a moment captured perfectly. For collectors and fans alike, this piece represents more than just fabric and thread; it is a symbol of dreams realized and the bright future that was ahead for one of basketball's greatest players.
September 28 will mark yet another milestone in the journey of this remarkable jersey, ensuring that it, like LeBron himself, secures its place in the annals of basketball history.